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Essential Sales Skills

Cost: Contact us for quote.   Duration: 1 day

Contact Us to book.

Learning Outcomes

At the end of this training you will be able to:

  • Identify opportunities for networking
  • Establish, create and participate in networks
  • Establish and maintain effective business relationships
  • Promote Drake International and its services and products
  • Use cold calling to generate sales
  • Create opportunities to promote your products and yourself
  • Understand helpful and limiting beliefs about selling
  • Establish clients needs and wants through questioning
  • Identify clients buying type, interact and sell in accordance with this
  • Maintain rapport through interacting in a manner that suits the client’s buying type
  • Use NLP techniques in selling
  • Present Features and Benefits to the clients buying type
  • Use product knowledge strategically with each client
  • Identify and handle client objections
  • Negotiate sales
  • Add value to every sale
  • Closing techniques


  • The 5 E’s of selling Techniques for growing your CATM
  • Successful networking
  • Creating Opportunities
  • Business Relationships Selling
  • The Successful Sales Consultant
  • Belief = Behaviour
  • Beliefs of the Successful Sales Consultant
  • Cold Calling
  • Buying Types
  • Trust and empathy in selling
  • Introduction to Neuro – Linguistic
  • Programming
  • Mirroring
  • Presenting to a Customer’s NLP and Buying type
  • Building Rapport
  • Receiving the message
  • Understanding client needs and wants
  • The basic approach to questioning higher questioning
  • Know the client and sell to their individual style
  • Strategic Product Knowledge
  • Handling client objections
  • The Objection-Handling System
  • Price negotiation
  • Consultant suggestion techniques
  • Closing Strategies
  • What value means to the client
  • Adding value to sales
  • Action Plan